The 6 month mentorship for women ready to be seen online
For the woman with something brilliant to share, whether that's an offer, a product or a growing community, who's tired of being the best kept secret on Instagram.
Join the ResidencyYou're good at what you do. Instagram just hasn't noticed yet.
- You've bought the courses. Several of them.
- You've posted consistently and heard nothing back.
- You've stared at a blank screen wondering what on earth to post today.
- You've thought about closing your account more than once.
None of that means you're bad at this. It means you've been trying to work it out on your own, from templates written for somebody else's business.
Visibility isn't luck and it isn't posting more. It's a skill. And skills are learnt fastest with someone looking at your actual content and telling you what to change.
Six months with me in your corner
Most programmes give you the theory and wave you off at the door. The Residency stays with you while you put it into practice.
Six months is long enough to test your content, learn from the results and double down on what works. Long enough to build habits that stick, see real patterns in your numbers and stop guessing.
Starting again from zero. Seen in four weeks.
Lizzy had built her Instagram to around 5,000 followers. Then her account was compromised, so she made the bold decision to start afresh.
She started a brand new page from scratch. We worked on her content together using the same approach you'll learn inside the Residency: hooks that stop the right person, content that makes them stay and a clear idea of exactly who she's talking to.
No big following to lean on. Those views came from strangers, because her content gave them a reason to stop. And we're only just getting started.
From day one, you've got a plan
Your content strategy call
We start with a 60 to 90 minute call, just you and me. We look at your business, your audience, what you sell and what is and isn't working on your account right now.
I build your content plan
After our call, I build out your content plan for you: your themes, your formats and your ideas. You'll know exactly what to post and why, so the blank screen never wins.
You learn the why behind it
Work through Hook to Sales, my 8 week course, at your own pace. Every training comes with a workbook, so you're applying it to your own business as you go.
I stay with you for six months
Bring your reels and hooks to our fortnightly hot seat Q&A calls on Zoom, get personal feedback on your content and ask questions any time inside your Skool member portal. You're never doing this on your own.
Everything inside the Residency
A 60 to 90 minute content strategy call
A private call with me to get under the skin of your business, your audience and your account, so everything that follows is built for you.
Your personal content plan
Built by me, for you, after our call. Your content themes, formats and ideas, ready to use. It's regularly reviewed, tweaked and refreshed based on your insights and results.
Hook to Sales
My 8 week course with trainings and workbooks at every step. The programme that teaches you how to use Instagram to build real authority, attract the right people and create sales that don't depend on your next post.
Value £1,9976 months of fortnightly hot seat calls
Live Q&A calls on Zoom, every fortnight. Drop in with a post, a reel or a hook that isn't landing and get coaching on the spot. You'll meet fellow female business owners and make new connections too.
Personal content audits
Submit your content inside the Skool member portal and I'll review it properly: what's working, what's holding it back and exactly what to change next.
Your Skool member portal
Your home for the next six months. Ask questions and get answers between calls, share your wins with women who understand exactly what you're building and dip into a library of content ideas and trainings whenever you need them.
What changes for you
- You know what to post every week, without the Sunday night panic
- Your hooks stop the right people, not just anyone
- Your reels keep people watching, so Instagram shows them to more of the right people
- Your content starts leading somewhere: enquiries, DMs, brand deals and sales conversations
- You understand why things work, so you're not relying on luck or trends
- You feel confident pressing post, because you know what you're doing and why
The Residency is for you if
Yes, please
- You have an offer, a service or a product to sell
- Or you're building an audience or community, as a UGC creator for example
- You're posting but your content isn't reaching the right people
- You want feedback on your actual content, not more general advice
- You're ready to commit to six months of doing this properly
Probably not
- You're looking for a quick viral trick
- You want someone else to create your content for you
- You'd rather collect another course than use one
Hello, I'm Helen
I'm a hook psychology specialist. I spent 30 years in corporate project management and I've been helping women get more views on their content since 2022.
I'm not going to promise you a set number of followers or sales. Nobody honest can. What I do know how to do is get content seen. I'll teach you to do the same with your own.
The project manager in me also means you'll always know what you're working on, why and what comes next.
Ready to be seen?
TOTAL VALUE OVER £4,500
when you pay in full
The same six months with me, with smaller payments spread over nine.
Good to know
What happens after I join?
I'll personally reach out to book in your content strategy session and get you set up inside the Skool member portal. You'll also get access to the Hook to Sales training programme. Once we've had our call, I'll build your content plan.
Do I have to attend every call?
Not at all. The hot seat calls run fortnightly on Zoom and are drop in, so you come when you've got something to work on. Between calls you can ask questions inside the Skool member portal.
How do the content audits work?
You submit your content inside the Skool member portal and I review it personally, with clear feedback on what to keep, what to change and what to try next.
Will you create my content for me?
I'll build your content plan, so you'll know exactly what to post. The filming and posting is yours, with my feedback whenever you need it. That way you learn the skill for good.
Do I need something to sell?
Not necessarily. The Residency works whether you have an offer to sell or you're building an audience or community, as a UGC creator for example. Either way, we'll build your content around where you want your visibility to take you.
Will I get more followers?
I won't promise numbers I can't control. What you will learn is how to create content that gets seen by the right people, which is where followers and sales start.
You don't need to be louder. You need to be seen.
Six months from now you could still be wondering why nobody's noticing. Or you could have me in your corner and a way of creating content you actually trust.
Join the ResidencyHelen x
